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Job Details
Job Responsibilities:
Ad Tech Implementation and Management:
Implement and manage Google Ad Manager Ad Server and establish connectivity with Google DV 360 Programmatic Ad Platform.
Collaborate with the tech team to ensure smooth operations, troubleshooting, and updates of ad-serving systems.
Audience Segmentation and Adtech Integration:
Work closely with the Head of Media and the Senior Retail Media Revenue Manager and other relevant stakeholders to segment audiences using available data and link these segments with Adtech and Martech platforms.
Integrate audience segments into ad campaigns for targeted and optimized ad delivery.
Campaign Planning and Execution:
Plan, execute, and manage direct client campaigns across Landmark web and app assets, ensuring adherence to timelines, campaign objectives, budgets and block lists.
Monitor campaign performance and make data-driven optimizations to improve campaign effectiveness.
Advertising Spend Management:
Manage advertising budgets effectively, ensuring optimal allocation of spends across different campaigns and channels.
Analyze and report on advertising spend performance, providing insights and recommendations for improvement to clients via their Sales Managers
Reporting and Analysis:
Generate regular reports on campaign performance, audience insights, and ad monetization metrics.
Conduct thorough analysis to identify trends, opportunities, and areas for improvement.
Company Description
Starting our global footprint with one store in Bahrain in 1973, Landmark Group is now 43 brands strong across 2200 stores in 21 countries in the Middle East, North Africa, India and a growing presence in South East Asia.
Our mission is to bring exceptional value through a diverse array of regional brands across categories. In the Middle East, we have a basket of 18 brands of which 8 are owned homegrown brands that allow customers the convenience of omnichannel shopping. Our fashion brands include Centrepoint and Max Fashion, our home brands – Home Centre and Home Box, our electronics retail brand Emax, and Oasis Malls across the region. Centrepoint houses four of our owned brands Splash, Babyshop, Shoemart and Lifestyle which are category leaders today.
In 2019, we launched Styli, our first online-only fashion brand available in UAE, KSA, Bahrain & Kuwait. We also launched Viva our food discounter brand which stands at over 50 stores today in the UAE.
Our hospitality brands include Fitness First, Citymax Hotels, Fun City, Zafran, and Carluccio’s among many more.
At the heart of everything we do are our people and our customers. Our teams across our stores, offices and warehouses have contributed immensely to our growth as a business. While today we stand on a solid foundation, we look forward to what the future holds. Innovation, tech advancements and sustainable practices for our business and our community guide our strategy. Come and join us in paving a future that is consumer-centric, and people-focused.
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