Analyst, Marketing Innovation job at Agoda

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Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines. Adapt to new product features and roll out changes from successful tests

Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (eg. understanding impact on bookings from large scale TV campaigns or demand elasticity from pricing optimization) and liaise with product teams on implementation roadmap

Reporting, analysis and insights: Building dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders

What you’ll Need to Succeed:

Bachelor’s degree or higher from top university in a quantitative subject (computer science, mathematics, engineering business or science)

Excellent verbal and written communication skills in English

2+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business for a fast-growing globaltech company

Experience in one or more data analysis packages or databases, eg., SAS, R, SPSS, Python, VBA, SQL and visualization tools, eg. Tableau, Power BI

Ability to move fast and be efficient, making decisions on objective evidence rather than subjective gut feel

Innate desire to take ownership, make an impact and influence outcomes

Excellent organizational skills, attention to detail and ability to work independently

It’s great if you have:

Experience in digital marketing or ecommerce

Experience with A/B testing and other testing metrics

Strong presentation and negotiation skills

Skills that foster collaboration and team spirit

Agoda is transforming travel for millions of customers across the globe.
Headquartered in Asia, Agoda is one of the worlds largest online travel platforms. Founded in 2005 and now part of Booking Holdings (Nasdaq:BKNG), Agoda has a network of over 2,900,000 properties worldwide. Our web and mobile products provide a first-rate reservation service in 38 languages that uniquely combines local knowledge and local connections to provide the best deals for business and leisure travelers.
Agoda employs over 7,000 professionals from 90 nationalities in locations around the globe. In every department from engineering to customer experience we provide an environment rich with creativity, collaboration, and experimentation, and the tools to work faster and smarter.
At Agoda, we believe our people are our strength. We work hard and have fun, and we choose people who are dedicated to making things great.

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