Associate Director of Marketing job at Halian

Leads and defines branding strategies and supports in business growth, evolution and development of the brands across the group

Leads and defines the strategies to introduce new products and services with the aim to drive sales and business growth

Develops and implements the annual marketing plan and budget to drive group strategy – collaborate with sales to ensure alignment with business growth objectives

Research and analyze the market opportunity across each of our product and service lines, including the assessment of value propositions and competitive positioning

Works with cross-functional internal teams and external partners to successfully execute BTL marketing initiatives that drive awareness, growth, revenue and positive sentiment

Regular reporting to leadership team on new and ongoing initiatives, inclusive of financial performance to show ROI across all marketing spend

Build the marketing department team as per business needs, and manage Marketing and Advertising budgets with the effective allocation to activities that will meet business objectives

Builds relationship and manages agencies for the development of creative campaigns

Drives the Marketing & Brand Partnership campaigns calendar ensuring effective delivery of campaigns, on time and on budget

Manages and coordinates all marketing activities against a defined business goal. This will include but not be limited to integrated campaigns, digital advertising, emails, events, 3rd party events, trade shows, webinars, and thought leadership

Leads the creation of content for sales, events and social media, including presentations, email nurture programs, and supporting collateral.

Performs other job-related duties as assigned by the Managing Director and CEO

Qualifications:

Master or Bachelor’s Degree in Marketing or equivalent experience

Bilingual (English/Arabic)

Healthcare/heath background is a must

Prior leadership experience is a must.

Revenue cycle consulting experience, such as revenue cycle outsourcing, interim management or performance improvement preferred

Experience working with project stakeholders/business leadership team

Experience in handling all aspects of marketing – branding, communication, campaigns

High competence in project and stakeholder management

Experience with digital marketing forms such as social media marketing and content marketing

Proven ability to manage budgets.

Strong copywriting skills and Proven marketing campaign experience