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In this role you will be responsible for:
Develop, own and execute brand strategies and plans for Middle East, aligned with global strategies and tailored to local needs to maximize growth and grow market share.
Communicate back on the right needs to maximize brand according to Middle East market specificities and consumer profiles
Implement launch activities to focus on the right doors and right innovation that are in line with brand priorities and strategies and ensure timely execution
Ensure in-market executional excellence in-line with market & consumer needs
Work with Retailers to amplify store activities via additional means: social, CRM, activation, online
Lead Integrated Marketing Communications strategies & plans across key platforms (media, visibility, promotions) to deliver launch plans. For this, you will work closely and manage agencies to develop & deliver digital, social media & PR plans to drive awareness, buzz and consumer engagement
Develop media, digital, e-commerce and influencer management strategies.
Collaborate and build strong relationship with sales, merchandizing teams, trade marketing, and external agencies to achieve your goals
Measure success of innovation launches and marketing campaigns
What You Will Bring
We’d love to see candidates who have:
A passion for beauty, skincare and luxury brands
At least 5 years of experience in marketing or brand management in luxury skincare is a must
At least 2 years’ experience in the Middle East region
Proven track record of managing brand strategy, budget and planning
Strong time management and operational excellence
Strategic thinking and creativity
Strong communication skills
Since 1904, Coty has fearlessly pioneered innovation across the beauty industry. We have a reputation for breaking new ground; a history of firsts and bests that has laid the foundation for the industry as we know it today.
For over a century, our brands have been empowering people to express themselves and create their own vision of beauty. Its a legacy were proud to own and grow.
We work hand-in-hand with our people, our partners and our customers. Together, we unleash every vision of beauty.
We stand for the beauty of diversity and the diversity of beauty – celebrating and inspiring all the expressions of beauty that exist and that will exist.
We honor you, and we honor our planet. We create Beauty That Lasts. A beauty that is both good to people and the world.
Our mission is to create a forward thinking beauty; Products that provide new, innovative and simply better science based solutions.
Lets keep making over the beauty world TOGETHER.
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Apply Now
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