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Key Accountabilities
Develop and implement targeted email marketing strategies
Lead segmentation efforts for tailored marketing campaigns
Optimise marketing automation processes
Increased efficiency in campaign execution; measurable improvement in lead nurturing and conversion
Utilise analytics to refine marketing strategies
Ensure seamless integration of email marketing with other digital channels
Foster continuous improvement in email design and content
Mentor team members in conversion-focused marketing practices
Qualifications And Experience
Minimum Qualifications and Knowledge:
Bachelor’s degree in Marketing, Business, or related field.
Master’s degree or professional certifications in digital marketing or related areas are advantageous.
Past experience in event marketing is beneficial, but not required.
Minimum Experience
Minimum of 3 years of experience in digital marketing, with a proven track record in driving conversion rates.
Expertise in email marketing and marketing automation platforms, preferably with experience in Emarsys or similar tools.
Job-Specific Skills
Strong analytical and data interpretation skills.
Excellent communication abilities.
Proficiency in marketing automation technology and CRM tools.
Creative problem-solving and strategic thinking skills.
Capable of managing multiple projects simultaneously, maintaining organisation and meeting deadlines in a fast-paced environment.
Skilled in identifying and segmenting target audiences, tailoring marketing strategies to different customer groups for optimal engagement and conversion.
Proficiency in HTML preferred, especially for email marketing purposes, enabling the creation of visually compelling and functionally robust email campaigns.
Ability to work collaboratively in a fast-paced environment.
Dmg events is an international exhibitions and publishing company with events across more than 25 countries in the Middle East, Europe, Africa, the Americas and Asia. Headquartered in Dubai since 1989, we have expanded our operations from this global hub city to Saudi Arabia, Singapore, Canada, South Africa, Egypt and the UK, achieving impressive growth in emerging and mature markets.
We have acquired success through a combination of strategic moves such as geo-adapting our flagship events, acquiring complementary businesses and by adapting our core brands to work in different industries. Our companys portfolio of products includes leading exhibition brands within these sectors such as ADIPEC, The Big 5 construction events, Gastech, The Hotel Show and INDEX, as well as a collection of leading business publications.
With global exhibitions at the heart of what we do, our 300-plus strong team has nurtured professional communities for industries as diverse as construction, energy, coatings, transport, hospitality & design. We support these communities through a combination of high-impact conferences, certified workshops, technical seminars and industry publications.
We have been immensely successful in our industry and attract more than 350,000 visitors to our portfolio of 80-plus exhibitions every year.
Through all of this work our aim is simple. We want to accelerate business through face-to-face events, which is why we work so hard to bring people together, creating opportunities for them to network, learn and do business.
dmg events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT) an international portfolio of information, media and events businesses listed on the London stock exchange.
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