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Research, assimilate and share insights on the industry, competitive landscape, and the business
Identify, track and model data around key business drivers
Performance Marketing Analytics: Develop, implement, and oversee the Performance Marketing Analytics strategy. Leverage various data sources and analytical techniques to measure, monitor, and optimize advertising campaigns across multiple channels.
Provide actionable data driven insights and recommendations to relevant teams and suggest detailed execution plans
Data Analysis and Insights: Utilize statistical analysis and data driven techniques to extract insights from large datasets.
Translate complex data into actionable recommendations to enhance campaign performance and drive business growth . Solve complex challenges related to product, user experience, performance and scale
Reporting and Dashboards: Create and maintain comprehensive reports and dashboards to track key performance metrics, campaign effectiveness, and overall business impact.
Present findings and recommendations to senior stakeholders and contribute to data driven decision making processes. This will include automation of reports & setup alerts to enhance consumption and usage of data
Collaboration and Stakeholder Management: Collaborate with cross functional teams, including Marketing, Product, and Engineering , to align analytics efforts with business goals. Effectively communicate insights, recommendations, and project updates to stakeholders at various levels.
The Successful Applicant
Bachelor’s or Master’s degree in a quantitative field such as Business Analytics, Statistics, Mathematics, Economics
Extensive experience in business analytics, preferably in the Adtech industry, with a focus on performance marketing analytics in a techno-commercial role with about 6-9 years of experience
Strong expertise in data analysis, statistical modeling, and data visualization. You should be strong at data analysis and comfortable with large volumes of data
In-depth knowledge of digital advertising platforms, ad serving technologies, and marketing attribution models.
Familiarity with tools and technologies such as Google Analytics, Adobe Analytics, SQL, Tableau, or other similar platforms.
Excellent communication skills with the ability to present complex findings in a clear and concise manner.
Strong business acumen and the ability to translate data insights into actionable recommendations for driving business growth.
Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we’ve grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents. While size has its advantages, it doesn’t define us – the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.Our teams are broken down to focus on industry, assignment type, salary level and location, so your hiring requirements or job search will all be handled by a specialist who knows your sector inside-out. We are confident that our expertise can add value to your recruitment or job search process get in touch to find out more.
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