Influencer Marketing Manager Job In Dubai

Your Responsibilities:

Lead, build, and develop the roadmap and vision to drive influencer marketing capabilities for our client across MENA

Develop capabilities for Influencer marketing & PR as a center of expertise (COE) new Function and define its operating model, how to work with brands, divisions, verticals and with other Marketing Communications COEs

Identify, build, and develop exceptional relationships with key content creators, key media figures and influencers in the top 4 markets in MENA across the top 4 categories our client operates in to fuel and nurture this space as a competitive edge for over 70+ brands

Develop the operating model on how to get the best value of influencer marketing through the customer purchase journey (Funnel) from an awareness tool, a consideration and a conversion vehicle

Define the roles of internal vs external resources and agencies/ Tools needed to succeed and onboard necessary tools/agencies to accelerate this space

Build knowledge, educate, and define the measurement framework for the influencer marketing, content creators led marketing and Earned media and their role in the marketing mix

Build, Develop and coach a COE team of 5 people and define the future on what the function should look like in the future

Guide & help define the influencer strategic campaign approach and content strategy with the brands in line with business/marketing objectives

Define Annually in partnership with brand heads the influencer marketing strategies, needs on the top brands, and work back from these priorities what economies of scale could the Group bring as part of annual planning cycle

Build capabilities within the individual brands and across the whole marketing organization around the space of influencer marketing, PR, Earned media and the value this brings to brand

A critical analytical eye on the business to proactively spot possibilities of growth and reach out to make them happen

Your Qualifications:

10 years of Influencer marketing, Content Strategy, and PR experience

Existing relationships with both media and influencers across GCC

Deep understanding of current and immerging social channels

Digitally Savvy with clear understanding of the digital publishers’ trends, space and customers trends

Ability to create unique concepts to cut through the clutter and engage with both the influencer and their audiences

Startup mindset, leader by nature, eager to define the undefined

Resourceful, able to find solutions in context of constraints

Managed a team for the past 3-4 years

Great collaborator

Arabic language is an advantage Inspirational speaker