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Key Responsibilities:
Develop and implement paid media strategies aligned with overall marketing objectives.
Collaborate with cross-functional teams to ensure campaign alignment with content and brand messaging.
Oversee and manage campaigns on platforms such as Google Ads, Facebook, LinkedIn, and others.
Monitor budgets, bid strategies, and audience targeting to optimize campaign performance.
Utilize analytics tools to track, analyze, and report on key performance metrics.
Provide actionable insights and recommendations based on campaign performance.
Conduct A/B testing and other experiments to improve ad creative, targeting, and overall campaign performance.
Implement continuous optimization strategies to maximize ROI.
Manage and allocate advertising budgets effectively to achieve campaign goals.
Forecast and report on spending against budget.
Qualifications:
Bachelor’s degree in marketing, business, or a related field.
Proven experience in managing paid media campaigns, preferably in the digital publishing or news industry.
Proficiency in using advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Ads, etc.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Excellent communication and collaboration skills.
TimesofAI is a pioneering AI news website dedicated to delivering the latest and most comprehensive coverage of artificial intelligence (AI) advancements, trends, and insights. We are at the forefront of the AI revolution, empowering professionals, researchers, and enthusiasts with the knowledge they need to navigate the rapidly evolving world of AI.
Our Mission
Our mission at TimesofAI is to democratize AI knowledge, making it accessible and understandable to a wide audience. We aim to inspire, inform, and connect individuals and organizations passionate about AI while fostering innovation and collaboration within the AI community.
What We Offer
Breaking AI News: Stay ahead with our real-time updates on the latest AI breakthroughs, research, and industry developments.
Expert Analysis: Gain valuable insights from leading AI experts, academics, and industry thought leaders.
Event Coverage: Get comprehensive coverage of AI conferences, seminars, and events from around the globe.
Educational Resources: Access practical guides, tutorials, and resources to harness the power of AI technologies.
Our Team
At TimesofAI, our team of dedicated professionals is passionate about AI and committed to delivering accurate, engaging, and informative content. We pride ourselves on our editorial excellence and our role in shaping the discourse around AI.
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