One of the leading & top global FMCG brands is seeking a Performance Marketing Manager to become an integral part of their team in Dubai. In this role, the Performance Marketing Manager will be responsible for overseeing all aspects of performance marketing campaigns, including planning, execution, optimization, and analysis.The ideal candidate will have a proven track record of driving growth through data-driven marketing strategies, managing and optimizing campaigns, and scaling digital businesses.
Analyze and optimize marketing campaigns across multiple channels, including paid social, SEM, affiliate marketing, direct mail and emerging acquisition channels
Own planning and execution of paid digital strategies, largely paid search and paid social
Handle the comprehensive process of paid marketing campaign development, monitoring, enhancement, and evaluation
Improve creative testing methodologies and A/B testing; optimize campaign performance through continuous testing, monitoring, and analysis of key metrics
Utilize data analytics tools and platforms to track campaign performance, generate insights, and identify areas for improvement
Collaborate with cross-functional teams, such as brand marketing, bespoke sales, retail, operations and customer care, to align marketing efforts and support business objectives through paid marketing
Manage the Paid Media budget, forecasting, and performance across all channels, including SEM, Paid Social, Affiliates, Programmatic media, etc
Oversee agencies responsible for day to day execution of paid media strategies
Build and maintain the paid testing roadmap to maximize new customer acquisition and support retention efforts
Collaborate with the analytics team on attribution, measurement and success of campaigns and strategies
Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement
Bachelor’s degree in marketing, business, or a related field
5+ years of direct experience managing Paid Digital programs and strategies, including Paid Search, Paid Social, ideally for a FMCG brand
Demonstrated success in driving customer acquisition and revenue growth through performance marketing channels
Strong analytical skills and experience with data driven marketing strategies and tools, including Google Analytics, Facebook Ads Manager, Google Adwords, Tiktok ads, and other digital marketing platforms
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