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Job Description
· Execute and manage the daily campaigns across the different networks
· Execute paid search, display, retargeting, mobile app and affiliate campaigns
· Lead the user acquisition campaigns
· Work within assigned budgets and maintain the targeted ROI as per monthly plans
· Run the day-to-day optimization across the different paid channels
· Implement testing strategies and A/B tastings for advertising efficiency
· Create and maintain reports on the various paid campaigns and channels
Desired Skills
· Strong PPC experience
· eCommerce digital experience or experience managing eCommerce clients is a must
· Experience on managing and optimizing user acquisition and retention and mobile app campaigns
· Demonstrated experience executing and managing Search, Display, Social and Video campaigns
· Experience running retargeting campaigns
· Experience using the different ad serving platforms; Adwords, Adroll, Criteo, etc.
· Experience using DoubleClick is good addition but not a must
· Experience working on big budgets and large scale campaigns.
· Ability to manage budget and maintain the targeted ROIs
· Good understanding of using Google analytics and Firebase
· Agency side experience is preferred but not a must