Job Details
Responsibilities:
Crafting strategies to amplify customer engagement and foster growth through diverse integrated campaigns.
Utilizing customer attributes to define segments and map out effective customer journeys.
Conducting rigorous multivariate testing while refining campaigns through comprehensive communication audits.
Gathering feedback, tracking performance, and honing customer targeting to enhance campaign effectiveness.
Harnessing past campaign behavioral insights to optimize email campaigns, lists, and segmentation.
Continuously refining optimization methodologies, distilling actionable insights, and brainstorming fresh experimental ideas.
Analyzing crucial metrics, presenting progress against set objectives, and collaborating across teams seamlessly.
Qualifications:
Over 3 years of hands-on experience in fintech, or B2C product domains.
Proven expertise in customer lifecycle marketing, campaign management, or customer value management.
Proficiency in marketing automation tools like MoEngage, Amplitude, Netcore, Marketo, Adobe Campaign, or similar platforms.
Experience using analytical and database tools such as Advanced Excel, Adobe Analytics, Google Analytics, etc.
Strong visual communication skills, coupled with the ability to simplify intricate concepts and data.
Technical agility and a strong appetite for adopting new tools and practices.
Exceptional proficiency in spoken and written English.
Experience in multi-site collaboration spanning different time zones.
Analytical and quantitative skills, including a working knowledge of SQL and Python.
Company Description
Were a leading global recruitment agency, specializing in digital talent and our mission is to create futures to make your life easier. Recruitment is the process of seeking out the very best person for a job and the very best job for a person. At Salt, not only do we strive for the best today, but to create the very best future for all in an ever-changing digital world.
We see digital recruitment as working with businesses and candidates through digital disruption, innovation, transformation, and business change.
Our consultants are Creating Futures around the world and changing the lives of people each year by helping them to start new roles in some of the most exciting start-ups, scale-ups, agencies, or large global powerhouses.
Our London and Auckland offices are our longest-standing operations, with Salt Recruitment Group built as a global leader in digital recruitment. As a global brand with offices around the world and growing, we offer great global experiences in digital recruitment.
We operate in offices globally including:
Amsterdam, Auckland, Austin, Bristol, Cape Town, Dubai, Hong Kong, Johannesburg, Kuala Lumpur, London, Manchester, Melbourne, New York, Reading, Singapore, Sydney, Toronto, and Wellington.
Salt supports permanent, freelance, and contract roles. Whether thats single hires or complete outsourcing solutions to enable digital change across Technology, Sales, Marketing, and Creative followed by Transformation and Change (from People and HR to Consulting) and Business Operations (extending to Accounting & Finance, Business Support, and Supply Chain & Logistics.)
We are committed to continual learning Focusing on the digital space, Salt has been at the forefront of helping brands to recruit and retain more diverse talent, and we support and guide our clients.
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