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Principal Functions:
B2B Media Solutions portfolio includes eHospitality, Business TV, IPTV turnkey & OTT.
Drive the transformation of existing portfolio into an end to end set of propositions.
Define portfolio of media solutions for products, projects and services, develop business plan, define Solution architecture, and select suitable partners and operating model.
Create compelling value propositions for respective target segment and gain competitive edge
Ensure product success throughout the entire lifecycle of strategically important initiatives, from ideation to full launch and ongoing support.
Fully responsible for the P&L of Media Solutions.
Engage and lead cross-functional team to ensure end-to-end delivery of media business line (Product development, Engineering, IT, Contracts, Professional Services and Finance).
Own go-to-market channel definition and implementation strategy to sell and gain market penetration.
Responsible for customer experience lifecycle.
Lead and manage the changes across internal teams, influence upwards/downwards and cross-functionally to achieve alignment.
Understand & anticipate market trends in business line.
Own the training and onboarding of the business sales force
Key contributor to strategic planning, annual budgeting and execution of 3-5 Year business plans.
Exceptional marketing skills, management reporting, analytical, communication and presentation skills.
Duties & Responsibilities:
Transformation of the existing Media Solutions portfolio, moving from heavy customization and bespoke solutioning into new, volume driven segments such as 1-3 star and SOHO.
Lead requirement gathering exercise across all SMB, Enterprise and Government Verticals to identify, plan and execute a growth strategy for new segments.
Define media solution future strategy and road map in line with vision of B2B unit and in line with double-digit growth ambition across business.
Incubates and initiates suitable business partnership models when required.
Own the customer experience aspect of the whole product journey
Generation of workable insights through secondary/primary research to create new value propositions for these identified segments.
Sponsor the implementation of existing and new bespoke customized solutions across service delivery, procurement, and finance and vendor teams.
Co-ordination of site survey, vendor engagement and RFP responses to customer bids.
Maintain and communicate the monthly reporting for new additions, revenue, sales funnel and product performance KPIs.
a high-performing product marketing and GTM function responsible for media solutions.
new specialist expertise in new areas such as OTT and Healthcare.
annual revenue, cost and margin targets and delivery against business case forecast for new-to-market services.
Solutions Product Evangelist within Etisalat and externally. Ownership of product hygiene and process improvement initiatives needed to streamline and enhance.
Marcoms calendar initiatives and trade events such as Gitex, Broadcast Pro etc.
up-to-date on the latest technology trends and foster a team culture of learning
product knowledge of managed telecoms services Broadcast Solutions, Wi-Fi, IPTV, OTT and Fixed Data, would be highly regarded.
Knowledge, Experience & Competencies:
Under graduate degrees in Business, IT or Engineering or associated discipline.
MUST HAVE Previous experience of creating and managing products/services/solutions Business lines + P&L
GOOD TO HAVE Technical, engineering background, Marketing accreditation, Technology vendor certification.
7+ years’ telecoms product management and/or marketing experience focused on the Enterprise segment.
A reasonable working knowledge of enterprise grade managed services such as IPTV, OTT, Broadcast solutions.
For more than four decades, we have connected people and now weve evolved to become the digital telco of the future.
Our mission is to grow, transform and excel as the regions technology leader while enhancing digital customer experience and operation agility.
etisalat by e& offers digital experiences that cater to your new lifestyle and demands beyond just telecom and are not limited to gaming, health, and insurance. We will continue to be your trusted partner and advisor, enabling connectivity and everything beyond, accelerating the digital world and pioneering future-forward spaces like private networks, autonomous vehicles, and AI.
Together, we embark on this new era of etisalat by e& and step into a new world of possibilities.
We are etisalat by e&. #makepossible