Social Media & Influencer Marketing Specialist Job In Dubai |…

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Responsibilities Include But Are Not Limited To

Developing and executing mobile app acquisition campaigns across a variety of social marketing channels

Continuously testing and experimenting on acquisition campaigns to drive cost-effective user growth

Analyzing user acquisition and engagement data to inform acquisition strategy and decision making

Working with and coordinating with external agencies to drive direction and ensure execution excellence

Working cross functionally with product, engineering and brand/creative teams to effectively drive paid social marketing strategy and outcomes

Conducting market and competitor research to identify new acquisition opportunities

Staying up to date with industry trends, especially in travel and best practices in mobile app acquisition

Must-haves

3+ years of experience on managing mobile app acquisition campaigns at scale in performance driven competitive verticals such as gaming, tech, travel etc.

Hands on expertise on the Facebook ads stack (including Instagram) and TikTok ads stack. Well versed with performance levers – audience, targeting, messaging, measurement, creative, budgeting, and bidding

Strong analytical skills and expertise in Analytics and MMP tools (e.g. Google Analytics, AppsFlyer, Adjust, etc.)

Experience working in the digital advertising and mobile space, with experience in performance solutions, competitive landscape and local markets.

Fluency in English, with impeccable verbal and written communication skills

Superior internal & external communication & cross-functional stakeholder management skills

Good time management with an eye for perfection & a strong operational background

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