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Key Responsibilities
Achieve Sales Targets – achieve overall revenue and liability targets by identifying key segments for RM led trade sales, providing the tools to support sales, reviewing and monitoring deal flow with the RM Unit Heads, tracking expected transaction volumes, assets and utilization to ensure revenues are realised
Identity Opportunities – scan the market to identify high potential industry segments and opportunities within the middle market that are best suited to Mashreq’s product capabilities
Develop key value propositions most likely to resonate with target clients based on common needs
Develop Solution Packages – work with Sales and Product Management to position appropriate services with corresponding fact sheets, proposals, pricing, pitch books, and solution FAQs
Train the RM Salesforce – prepare training materials and run training sessions to educate RMs on key products and services, qualifying questions and ‘elevator’ pitches
Drive Sales Calling – agree calling targets with Unit Heads and track and publish leagues tables to promote competition amongst RMs
Devise Marketing Campaigns – develop marketing campaigns (advertising, articles, webinars, conferences) to drive awareness amongst the target client base and RM community re the value of Mashreq’s product offering and solutions
Drive Product Innovation – seek regular feedback from the RM community and provide feedback to the Product team on competitor offerings, emerging client needs, and the performance of existing products in the market to identify opportunities for new product development, customisation, or improvement
Build and Maintain RM Support Tools – establish a dedicated site to house sales support materials and establish support mechanisms (hotline, common email mailbox, access to SMEs, etc.) to promote a culture of efficient self-service. Periodically check with RM community on effectiveness of tools
Drive Revenue Realisation – monitor overall time to revenue, volumes, and the utilization of credit facilities set up to capture trade flows. Create reports and dashboards for the RM team, discuss roadblocks and gaps with Unit Heads, and seek to remove systemic roadblocks to drive facility utilization and revenue realisation
Streamline Fulfilment – work with Implementation, Ops, Tech and Service to develop automated and streamlined facility setup and product onboarding processes. Set up dashboards and reports to monitor ‘time to revenue’ across each step of the fulfilment process and drive continuous improvement by working with stakeholders to identify areas for improvement
Knowledge, Skills and Experience
3-5 years of solid trade sales or product management experience
Experience working with middle market clients especially on sales or marketing drives
Strong knowledge of trade products and solutions
Very strong written and verbal communication skills with a flair for creating clear, concise and persuasive marketing materials
Strong relationship and stakeholder management skills
Good executive impact
One of the UAEs best performing banks for over five decades, Mashreq is a leading financial institution with an expanding footprint across the Middle East and North Africa with a strong presence in the financial capitals of the world with international offices in Europe, Asia, Africa and the US.
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